![]() In case you’re not sure, a content strategy consists of getting the “Right content, to the right people, at the right time.” Without a strategy, you’re wasting time, unlikely to achieve your goals, and will most likely struggle to reach your target audience. StrategyĪ sound social media marketing strategy is the backbone of your social media presence. With 4.48 billion people owning social media accounts, there’s a whole world of potential customers that any business can access, simply by logging in and creating brilliant content.īrands like BooHoo, Depop, and Chipotle excel at social media, and there’s one simple reason: they integrate the core pillars of social media marketing. There’s no doubt about it: these days, your business needs to be on social media, and you should concentrate at least some of your marketing efforts (and budget) on your social media strategy. Now that we’ve covered some social media definitions, let’s take a look at the core pillars of social media. All of these are good, but the shares are where it’s at. It can be a like, a reaction, a comment, or a share. This is a general term referring to how people interact with the content that you produce. Shares are the best form of engagement that people can have. The more shares, the more people love your content. But when they share it, that is the time to celebrate.Ī great social media tool to measure shares and the overall impact of content is BuzzSumo. When people engage and interact with your content, that’s good. Shares are the currency of the social media world. They make your content easy for users to discover and therefore more likely that they’ll share it. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends. Hashtagsīy now, you probably know that hashtags are a very common tool that people use to add meta information on almost all social media channels. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead. This is not good bye, but rather a “farewell for now”.The opposite is also true. Although, we cannot ensure they’ll be answered promptly. ![]() (For existing bugs, we encourage running batch fixes through Sims4Studio.) Our ask box is closed, but you’re free to send in submissions. Going forward, we all agreed this was the best and least stressful option for us as a group and as friends.įor the time being, even though we won’t be bringing new content to the table through PTS, that doesn’t mean our members will stop creating on their own time! If you haven’t already, be sure to check out our Members and Contributors through the sidebar on our desktop theme.įor any questions in regards to existing content or bugs, please refer to both our FAQ and Bug Reporting pages. The moment it stopped being about that was the moment it was no longer sustainable. When we started PTS, we used it was a way of creating large-scale collaborations together and having fun. ![]() But, as we have grown and expanded on this site and as a group, we have changed in our personal and creative lives as well. With those changes, it became harder to meet the demands of PTS and it shifted towards more of a working environment, rather than a friend environment. Our time on this blog has been wonderful and we’re happy to have had the opportunity to work on as many collaborations as we did together. We would like to announce the indefinite hiatus of The Plumbob Tea Society. ![]()
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